In the world of Digital marketing there are SEO (Search Engine Optimization) social media, email, PPC (Pay Per Click) advertising and many more. Where do we start and how do we use this to get more traffic to our website?
In this blog I am going to share 4 different digital marketing strategies that I have used and got results from. The key is not to try all of this at once. Pick one of these strategies experiment and master it before moving on to the next. This blog gets right to the topic without any examples. I will publish another blog soon with detailed everyday examples and how each of these strategies work.
Before we try these strategies, we need to make sure we are adapting to today’s mindset of the consumers. You need to put yourself in the buyer’s shoes rather than to explain how great your products or services are. This is to help our audience than making a cold selling type of situation.
When you help people solve problems that is relevant to your business, you reach a larger audience and build trust. The best part is that you get the opportunity to show people how your products can help them solve their problems and fulfill their desired end needs.
Here are a few types of Digital Marketing strategies:
Blogging (SEO in mind)
Blogging is not writing about what you did today or anything you go through in life. This kind of content can work well if you have an existing and loyal audience. For most of us that just want to get more traffic, leads and sales we need to intentionally target problems that the niche audience wants to solve. This whole process can be summed up as technical keyword research. There are many free tools available that can help you find the technical keywords for your business. A quick google search will give you 1000’s of results.
Once you rank in SEO, you will be getting free consisting and passive traffic from google. If you are new to SEO I highly recommend you read my blog about SEO which will give you an overview of what SEO is and how it works.
Video Content (YouTube)
YouTube is the 2nd most visited search engine after Google. Video is not just the future of marketing; it is also the current best tool to promote your business to a large audience. It is the same principle of helping potential customers writing blogs. This principle works in video as well. When people go to video search engines like YouTube, they are looking to find answers to their questions.
Focus in just one social media channel when you are new to social media marketing. It takes time to build a social media and patience is key to success. You need a loyal following and it takes time. If you tip your tows in every possible social media network, the result can be diluted. So which social media marketing channel do you choose? The answer is to go where your target audience is and cater to that platform. If you had to choose just one social network, its all about understanding the audience and serving them for the reason you are in there.
When it comes to paid advertising please do not throw your money blind into an ad network because you read it was good. What works for one-person might not work for the next person. Think about ABC of paid advertise. Audience, Budget, and Commerciality (Ability to produce a profit).
Audience: You want to engage in the social network where your target audience is present.
Budget: The more advertisers there are the more expensive it gets. When you are in a competitive industry where there are more advertisers, you will see the cost per click for that add will be quite high. This could easily kill your budget for very little engagement. The best way to get through this is to find keywords with low cost per click through a keyword database. Filter only to show the keywords with a maximum cost per click between 1 to 5 dollars. A good idea is also to experiment with cheaper ad platforms to see how your ads would perform. Remember, its all about your results. What works for one-person might not work for the next person.
Commerciality: All major ad platforms are able to bring ROI (Return On Investment) for their advertisers. You must find a way to bridge the gap with the intent of the platform and how you monetize your products or services. Content is the key in being able to monetize. Blog posts could work well for this purpose because it helps your potential customers find you based on their current needs. A paid advertisement with a solution for a problem can reach an audience and help you build quickly.
To get yourself started, download our free eBook “Step-By-Step Guide to Internet Marketing”. A comprehensive look at how to set your business up for growth, online! Click here to download.